To get more people to buy and use a brand of dental floss, you need an in-depth evaluation of the way each prospective customer thinks about our product. Indeed, marketing for dental is a unique undertaking.
This article will dive deep into looking at the seven best marketing strategies that you should use.
1. Target Your Audience
Target your audience by aiming your product at those who are most likely to use it during advertising. Target your ideal patients by thinking more about demographics and lifestyle than factors such as age, income, and gender. For example, people who live an active/frugal lifestyle are often better suited to use toothpaste made of natural ingredients rather than those products that contain chemicals or artificial flavors.
2. Differentiate Your Practice
Have a different dental practice. Find your niche and then market your product to the people in your community. When you offer dental floss from a different company, those patients may discard their brands of dental floss and seek out yours!
Differentiate your brand by doing the following;
- Use tools that let your patients know about your practice and, therefore, likely ensure they will respond.
- Do not be afraid to invest in an ad on something like TripAdvisor if it serves a few purposes: creating awareness, making customers feel more comfortable with their decision-making process in buying dental floss online, and ultimately boosting customer referrals.
3. Optimize Your Website
Today, everything is available on the internet. To get more people to see your brand on the internet, do on-page and off-page optimization on your website.
Also, make sure that you have a nice description of what your practice provides and why it’s unique compared to others. Remember to add your bio on your website, your about us page explaining the dental services you offer, and a contact us page so that people can easily connect with you.
Trust is still one of the most important factors to ensuring visitors will come back, click on your website and eventually convert en masse into buyers. And this suggests that a professional image is key in dental floss marketing strategy if you want to move forward within this industry, right?
4. Use Direct-Mail Marketing Model
Let’s face it, most business owners do not have too many means to blow off steam, and Dental Floss is no different. So, one great model you can use for direct-mail marketing that isn’t as uncommon as soliciting your customers directly is phoning/texting them up.
And yes, direct-mail marketing still works. Think about it; you can do direct-mail marketing to coincide with your social media campaigns. For instance, on the weekend or right after the end of the workday at noon, that’s when people are most likely engaging and posting on social networks such as Facebook, Twitter, or even Instagram.
Ensure you get all the details like name, address, phone number, email list!
Doing this will help capture their attention and make them feel special, as you are contacting them personally, which means they mean a lot to you.
Educating patients through seminars and editorials will build trust with patients. In addition, consider adding how-to articles and buying guides to your website. By this you will answer patients’ common questions and attract more site traffic to your website.
6. Increase Referrals
Asking your customers for referrals has always been a good way to get more business!
To increase the number of referrals you receive, be sure to take steps towards improving your customer relations and making them feel connected with you through their support. Offer incentives such as giving out floss samples or coupons when referred to new clients. This can help improve brand awareness, too, so that people will recall ‘flosser’ is who they were referring to after all these.
7. Ask for Reviews
Nothing quite says about the impact of a service like good reviews on Google, right?
If you’re having trouble increasing sales over an order not generated because it was too high or a bad experience that led to no business transactions in that period, see if your customers would be willing to review their purchasing experience with you, as they do in marketing for dental services.
By following the above-mentioned strategies, you will be able to improve your clinic’s reputation and increase revenue.